![]() ![]() The Superstore is located in the basement of the Beurs van Berlage, very close to Centraal Station, so if you're visiting from other Dutch cities you'll find it quite easily. Unfortunately I'd missed out on the Chocolate Bar, but I could still come and visit my favourite brand in their 'birthplace'. So, even though the UK now has Tony's (although not all the flavours), the Superstore was one of the highest things on my list of places to visit when I finally got a chance to fly over to Amsterdam. I imported the chocolate a few times as gifts, and was very excited when the classic flavours came over in 2019. The bold packaging, the sense of humour in the marketing, the wild flavours, the story of Tony's all really struck a chord with me in a way other chocolate brands just wouldn't do. I'm biased when it comes to Tony's Chocolonely, it's true! I was introduced to Tony's in 2016 thanks to a YouTube reviewer who was sent some of the wilder flavours (orange and rosemary, cranberry and aniseed, pecan and coconut, and almond and seasalt - the last is still sold, I think!) by a Dutch viewer. Definitely a hidden gem and a must do if you love chocolate! There's also non-edible products, such as Tony's bags and tees. ![]() At the moment, they have little chocolate eggs, for which you can fill up an egg case. Also, a point worth noting is that this store does not accept cash.įurther around the shop, you also have different products. I was going to do this but the machine warns you it'll take roughly 90 minutes, which I unfortunately didn't have time for. ![]() You also have the option to make your own chocolate bar, choosing your chocolate of choice and then choosing any flavours you might like. The taster idea is brilliant as it lets you try a bit of anything you think you may like before picking up a bar to buy. However, once I did find it, it was fabulous! There is a wall of chocolate bars, each a different flavour, with two levers that you can pull - one to try the chocolate and one to have a bar. It's very discreet, with no signposting to indicate it was even there. After seeing reviews for this store, I knew I wanted to find it. ![]()
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